Effective Marketing in Higher Education
10 Nov 2009
Held at Inmarsat Conference Centre, London

Now in its 7th successful year, this conference brought together senior marketing and communications professionals to address the challenges facing higher education and discuss long term solutions to current issues.

Programme
10:00
Rosemary Stamp, Director, Stamp Consulting Ltd
Welcome and introduction

10:10
Professor Wendy Purcell, Vice-Chancellor, University of Plymouth
Marketing your institution to businesses in the current economic downturn

10:30
Panel discussion: Harnessing the digital age in the face of traditional means of marketing
Roy Bayfield, Director of Corporate Marketing, Edge Hill University Len Metheny, Managing Director, Hobsons Europe

11:00
Dan Shaffer, Senior Project Officer, Supporting Professionalism in Admissions
Aligning marketing and admissions to meet your institutions mission

11:20
Questions and discussion: Session 1
11:30
Refreshments, networking and exhibition
12:00
Roy Bayfield, Director of Corporate Marketing, Edge Hill University
Seminar 2: Digital marketing - keeping it ahead of the rest

13:00
Buffet Lunch, networking and exhibition
14:00
Virginia Isaac, Acting Chief Executive, University and College Admissions Service
Communicating with students – facts, figures and trends

14:20
Christine Bateman, Head, Education UK Marketing, British Council
Marketing internationally with tightened budgets and travel restrictions

14:35
Kathryn Jones, Director of Marketing and Communications, Birmingham City University and Winner, Outstanding Recruitment Campaign Award, The Leadership and Management Awards 2009
The admissions challenge - how to protect and use your institution’s reputation to increase recruitment

14:50
Richard Taylor, Director of Communications and Marketing, University of Leicester and Convenor, 1994 Group Communications Directors Group
Standing for something in a crowded marketplace: positioning higher

15:05
Questions and discussion: Session 3
15:10
Refreshments, networking and exhibition
15:30
James Maraviglia, Assistant Vice President for Admissions, Recruitment & Financial Aid, California Polytechnic State University, San Luis Obispo
Seminar 6: Generation Y - what do they want and how can you communicate with them more effectively?

15:30
Rebecca Avery, Marketing Manager, Hobsons
Seminar 6: Generation Y - what do they want and how can you communicate with them more effectively?

15:30
Alistair Jarvis, Director of Communications, 1994 Group
Seminar 3: An increasingly diverse sector? Positioning and differentiating your university in the HE market