Connecting to Compete
16 Feb 2010
A Global Seminar presented by The Chronicle of Higher Education in partnership with Policy Review TV. Held in Washington, District of Columbia, USA

Higher education is rapidly becoming intensely international and universities need to have strong identities to compete effectively in research and communication. This invitation only seminar explored ways to drive excellence in three areas: social media, research partnerships, and marketing.

Speakers included: 

  • Cole W. Camplese, Director of Educational Technology Services at Pennsylvania State University
  • Brian C. Kenny, Chief Marketing and Communications Officer at Harvard Business School
  • Andrei Ruckenstein, Associate Provost and Vice President for Research at Boston University
  • Mark E. Smith, Pro Vice Chancellor at the University of Warwick

Useful links

The Chronicle of Higher Education

Programme
08:00
Introductions: David L. Wheeler and Garrick Utley Managing Editor, Chronicle of Higher Education; President, Levin Institute, SUNY
Introduction by the event’s hosts

08:30
Cole W. Camplese Social Media: The New Campus Conversation Director of Educational Technology Services at Pennsylvania State University

09:00
Cole W. Camplese - Question and answer Director of Educational Technology Services at Pennsylvania State University
Question and answer

09:15
Brian C. Kenny: Using Marketing to Stand Out in the Global Crowd Chief Marketing and Communications Officer at Harvard Business School
10:00
Brian C. Kenny, Chief Marketing and Communications Officer at Harvard Business School
Question and answer

10:10
Andrei Ruckenstein: Strengthening International Research Partnerships Associate Provost and Vice President for Research at Boston University
11:15
Mark E. Smith: Making International Research Partnerships More Powerful Pro Vice Chancellor at the University of Warwick
11:35
Question and answer session
Andrei Ruckenstein and Mark E. Smith

11:50
Wrap-up comments: David L. Wheeler and Garrick Utley Managing Editor, Chronicle of Higher Education; President, Levin Institute, SUNY