Marketing in Higher Education is going through a revolution and is being tested by new funding and competitors. The applications for 2012 are already producing unexpected patterns. With the new funding regime; price variability for undergraduate students and increased competition for student places, distinctiveness and effective marketing is crucial in order to stand out in a more aggressive market.
Yet for many institutions the competition is in more than one market. Along with competition for student places are increasing expectations for students on arrival, meaning institutions are having to ensure their marketing is particularly relevant and distinctive for this new era.
Ensure your institution stands out to prospective students at undergraduate; postgraduate; international or specialist level.
Consider how to secure your institution in a more competitive system and demonstrate the strategic role of a strong marketing function in HE management.