FE Reputation and Marketing #FEmarketing
07 Feb 2013
Broadcast from London

Headline Speakers

With the student cohort decreasing, FE providers have to work harder than ever to promote their offering to young people, parents, employers and the local community. Colleges’ marketing strategies must be targeted and cost-effective – but more than this, their reputations, and the reputation of Further and vocational education as a whole, are crucial to their success.

This online event will focus on how colleges can build the key components of a good reputation, and the most effective marketing strategies to promote this. Delegates will hear from top FE colleges which are developing their reputations at a local, national and international level, and attracting both students and high-quality partnerships.

Expert presentations will include successfully positioning colleges as HE providers, international development, engaging with the local community, employers and schools, and student recruitment. Senior managers from Further Education and training providers will come together with government representatives, PR and marketing experts to discuss the way forward for promoting UK FE.

               

Programme
10:00
Steve Hook, Marketing Consultant; former FE Editor, Times Educational Supplement
Welcome and introduction by conference chair

10:10
Dr Alison Birkinshaw OBE, Principal and Chief Executive, York College and Chair, FE Reputation and Strategy Group
Enhancing the reputation of UK FE

10:30
Rachel Smith, Chief Executive, College Marketing Network
The current landscape for college marketing

10:50
Sue Wolstenholme, President, Chartered Institute of Public Relations and Managing Director, Ashley Public Relations
Building a reputation through communications and PR

11:10
Questions and discussion
11:30
Break
12:00
Sue Dare, Principal and Chief Executive, Northbrook College Sussex
Positioning colleges as HE providers

12:20
Scott Upton, Vice-Principal, Sandwell College
Turning things around: repositioning for success

12:40
Using staff engagement to enhance your reputation
Dr Alison Birkinshaw OBE, Principal and Chief Executive, York College and Chair, FE Reputation and Strategy Group;
Fiona Carthy, Associate Consultant, The Knowledge Partnership

13:00
Questions and discussion
13:10
Break
14:00
Using reputation research to inform marketing
Michael Bennett, Head of Marketing and PR, Kirklees College;
Faye Mallinson, Marketing and Public Relations Officer, Kirklees College

14:15
Dave Cooper, Director of Marketing, Solihull College
Innovative digital marketing strategies

14:30
Sanjeev Ohri, Director of Worldwide Operations, Dudley College
International development and overseas marketing on a budget

14:45
Questions and discussion
15:10
Break
15:30
Seminar Sessions: One of the following seminars will be shown live
15:30
Key issue seminar 1: The challenges of student recruitment
Steve Hook, Marketing Consultant and former FE Editor, Times Educational Supplement

15:30
Key issue seminar 2: Rebranding and change management
Penelope Kimber, Director of Marketing and Communications, East Kent College

16:15
End of broadcast