A long period of expansion has made the successful marketing of business and management degrees, postgraduate courses, and executive education critical, not just for the business school but also for the future sustainability of the institution as a whole.
The marketing and communication function within HEIs is transforming and diversifying with the demands of new media, new markets and new channels. It is now the most competitive and high yielding area of University and college higher education business, with new entrants coming into key markets.
Brand marketing choices, reputation building, social media strategies, performance in league tables and product feedback all present new competitive challenges for marketing leaders in universities and business schools.
This innovative event over two days provides intensive insight and professional development for Marketing and Communication leaders in:
- Business and management education
- Business schools
- Universities and HEIs
- Private business and management education providers
- College business and management degree and professional franchise providers
Day 1 - 27 Feb 2014
Day 2 - 28 Feb 2014